KAISAI CONTINUES INTENSIVE RADIO CAMPAIGN
On the threshold of a high sales season, Klima-Therm, general distributor and owner of the KAISAI brand, has decided to continue a nationwide radio campaign promoting air-conditioning equipment and heat pumps. The main objective of intensive advertising activities in major radio stations, carried out continuously for almost a year, is to strengthen the recognition of KAISAI products among individual customers and to increase sales.
The radio campaign of the KAISAI brand, launched in spring 2020 on Radio ZET and Antyradio, moved in August to radio stations belonging to the RMF FM Group, and there – due to its high effectiveness – will continue until January 2022. KAISAI sponsorship spots will be broadcast on RMF FM and RMF Classic – some of the most listened to radio stations in Poland.
– Intensive radio campaign allows us to reach a wide audience and guide them to solutions that improve the quality of life in closed spaces – at home or in the office. Both our air-conditioning systems and increasingly popular heat pumps are products from the group of economic devices, thus they are affordable for everyone and at the same time they improve comfort, especially in these days of remote work – comments Ewa Pilarska, Marketing and PR Director in Klima-Therm Group, and adds: – Due to the very positive reception of our previous promotional activities and their direct impact on sales, in the 2021/22 season we again focus on strengthening the recognition of the KAISAI brand in a medium with a wide reach, such as radio, redirecting the interest in our products to our network of authorised installers. As a result, we are securing a permanent advertising presence on air that will last for at least two years in total. Undoubtedly, this is one of the largest marketing projects carried out by Klima-Therm.
During the campaign on RMF FM and RMF Classic sponsorship spots are broadcast 7 days a week in different airwaves, preceding and ending selected programmes that are the most popular among listeners.
Until the end of the summer holidays, jingles promoting KAISAI air conditioning units and heat pumps will accompany popular programmes (…)
The new KAISAI Arctic heat pump series is characterised by its ability to operate in a very wide range of outdoor temperatures (…)
KAISAI Fly air conditioner in a new version with additional functions and a filtration system (…)
KAISAI One air conditioner in a new version with additional functions and air ionization (…)
KAISAI Pro+ air conditioner in a new version with additional functions and air ionization (…)
KAISAI Care air conditioner in a new version with UV lamp and sterilization function (…)
A new model of hydraulic module with domestic hot water tank has been added to the range of KAISAI brand heat pumps (…)
The new range of monobloc heat pumps of the Arctic series comprises 8 models with heating capacities from 6 to 30 kW (…)
We wish to inform that, having in mind safety of both our Employees and our Clients, we operate according to the guidelines from the Chief Sanitary Inspectorate (…)
The jury of the 2020 edition of the “Lider Instalacji” competition has awarded the KAISAI brand with a prestigious industry environment prize, distinguishing the latest series of KAISAI One air conditioners (…)
Multi split systemets konstruktion gör det möjligt att montera från 2 till 3 KAISAI Slim kanalaggregat (…)
WI-FI MODULE for cassette, ducted and floor-ceiling air conditioners has joined this year’s Kaisai brand offer (…)
On 1 April, KAISAI has launched a new price list for air conditioning, heating and ventilation systems for the 2019/2020 (…)
KAISAI would like to invite you to visit the 17th edition of the industry trade show “Ventilation Forum (…)
On October 16-18 in Nuremberg, the 7th edition of Chillventa 2018 Fair took place. (…)
On 16-18 October 2018 KAISAI will take part in one of the world’s largest trade fairs in the HVACR industry (…)
Once again, KAISAI devices will be on display at the stand of KLIMA-THERM Group during the 16th edition of (…)
KAISAI PRO – the reliable air conditioner with WiFi feature, which enables device control via smartphone (…)
Från mars till september är dagarna längre och temperaturerna högre. Från juni till augusti (…)
För några år sedan monterades luftkonditioneringar främst i kommersiella objekt såsom banker (…)
Det breda urvalet av de tillgängliga luftkonditioneringssystemen gör att man före inköp (…)
Varje splitluftkonditionering består av två enheter: en utomhus- och inomhusenhet som (…)
Energietiketter åsätts på varje elektrisk hushållsapparat som säljs i Europeiska unionen (…)
Luftvärmepumpen har en liknande funktionsprincip som en luftkonditionering (…)
Multi split systemets konstruktion gör det möjligt att montera från 2 till 5 KAISAI Compact kassettaggregat (…)
Multi split systemets konstruktion gör det möjligt att montera från 2 till 5 KAISAI Fly väggmonterade inomhusenheter (…)