KAISAI is relaunching its nationwide radio campaign

On 18 April 2026, the KAISAI brand launched a nationwide radio campaign on RMF FM – currently the largest and most popular radio station in Poland. The campaign will run until the end of June and will include the broadcast of adverts during key airtime slots, including during the weather forecast.

The presence on RMF FM marks the next step in the implementation of KAISAI’s long-term marketing strategy, which since 2020 has consistently been building brand recognition in the air conditioning and heat pump segment, utilising a broad media mix – alongside seasonal radio, television and cinema campaigns, these include intensive, year-round advertising activities conducted online and on social media.

In this year’s phase of its mass media campaign, the KAISAI advert is being broadcast during the most popular slots on the main RMF station, including during the weather forecast, and will ultimately reach several million viewers within a target audience group that is key in terms of purchasing potential. Its main objective is to strengthen brand awareness during the peak sales season, a critical period for the HVAC industry.